Posted Under: Marketing, Small Business

This is a guest post by Alison Silbert, the author of Boost Your Revenues by Turning People Away. More about the author at the end of the post. Hope you enjoy and double up your business in next twelve months. Here you go…

With this last 2-year recession finally coming to a close, more entrepreneurs and CEOs are turning their attention from “survival mode” to “growth and recovery mode”.

With the spirit of growth and recovery in mind, here are a few ways to move forward with your business:

• Build and use your marketing wheel
• Leverage the free tools online
• Use your website as a qualified-lead generator

Build & Use your Marketing Wheel

For those of you who have never heard of a ‘marketing wheel’, it is an analogy many marketing experts use when talking about the different tactics they use to get the message out about their business. The spokes of the wheel symbolize the different marketing tactics used to get the message out about a business (e.g. advertising, direct sales, mail-outs, networking, strategic alliances/distribution, internet marketing, etc.) A business must use a variety of marketing methods simultaneously in order to achieve maximum effectiveness.

Leverage the Free and Low-Cost Tools Online

There are literally hundreds (if not thousands) of free tools online to help you market your product or service. Do a simple search for the marketing tools you seek. For market analysis, www.marketsamurai.com is a great service at minimal cost. For social media marketing, twitter, facebook, and linkedin have become great virtual meeting places to connect and build virtual business partnerships & friendships online.

Use your Website as a Qualified-Lead Generator

If the content is written effectively, your website can pre-qualify leads for you and generate warm leads to put into your sales funnel.

Alison Silbert is the author of Boost Your Revenues by Turning People Away.  When not running her business Passionate Web Creations, she is a mentor, coach, and teacher, supporting individuals in living their dream of having a successful online business. For more details about the book, email us at info@idealvisitor.com; to order copies of the book go from Amazon.com